Built by someone who bought research for 20 years.

Founder, Insight Genius

Jorge Rosales spent over 20 years leading market research and consumer insights for global brands — Coca-Cola, Kimberly-Clark, Mondelez, and TUL — running quantitative and qualitative studies across LATAM and Europe and managing multi-million-dollar research budgets. He holds an MBA from Warwick Business School and has hands-on experience building LLM-based products, from prompt engineering and RLHF pipelines to production AI systems. He founded Genius Labs to bring that dual perspective — two decades as a research buyer, and a hands-on AI builder — into tools researchers actually need.

Worked alongside

Nielsen, Kantar, Ipsos, dunnhumby