The AI layer for what your customers say

    Everything your customers say.
    Turned into data you can act on.

    Open ends, spoken answers and focus groups on video: transcribed, coded and structured. We automate the mechanical layer so your team owns the judgment.
    See the three products →Book a demo
    96%+AI-vs-analyst agreement on open ends
    6×more words than typed open-ends
    99.3%verbatim citations in video answers, 273 of 275
    The suite

    Three products, one job: what people say, made usable.

    01Open-end coding

    Survey Coder Pro

    Code 5,000 verbatims in under an hour instead of two days. A multi-layer Claude pipeline builds the codebook, classifies in parallel and audits uncertain cases: 95%+ accuracy, 96%+ agreement with your analysts, then straight to SPSS.

    SPSS · Excel · R · Python20+ frameworks · 17 languagesFrom $99 · 750 credits
    Start free with 250 responses →
    02Voice responses

    Voice Capture

    One snippet adds a microphone button to your Alchemer survey, with no questionnaire changes and a two-minute setup. Across more than 5,000 survey responses, spoken answers ran 6× longer than typed ones, transcribed in seconds by Whisper.

    Alchemer · QuestionPro36 languagesNo audio stored · EU-hostedFrom $99 · 750 creditsFree 250 credits
    Add voice to your survey, free →
    03Video research

    Video Library

    Your whole focus group archive in one place you can ask. Every answer cites the exact minute where it was said or shown, and one click takes you there in the video. Access is by invitation.

    Focus groups · interviews · up to 10 usersCites the exact secondFrom USD 2,500 a year
    Request a demo →
    Who it's for

    Built for the teams that run the research.
    Agencies, brand insights teams, independent researchers.

    For research teams

    Stop spending 60% of your time on mechanical work.

    Survey Coder, Voice Capture and Video Library take the mechanical layer: coding open ends, capturing spoken answers, finding and quoting the moment in a recording. Your analysts keep what needs judgment: interpreting findings and recommending.

    Research agencies

    Code every wave in hours, and keep years of focus groups in one library the whole team can ask.

    Survey Coder · Video Library

    Brand insights teams

    Ask every study you have commissioned at once, and add spoken answers to your own surveys.

    Video Library · Voice Capture

    Independent researchers

    Start free with 250 coded responses, with no annual contract.

    Survey Coder
    Request a demo →Start free at surveycoder.io →From $99 · includes a free plan
    01 · Survey Coder

    The multi-layer AI platform for survey coding

    AI codes open-ended responses with Cohen's Kappa above 0.85. 5,000 verbatims in under an hour instead of two days. Four AI layers validate each other before a human reviewer signs off.

    > 0.85
    Cohen's Kappa agreement
    10,000+
    Responses coded per batch
    4+1
    AI layers plus human review
    Try it free →surveycoder.io →
    Open-ended #4102Live
    "The packaging is great but the old formula was WAY better, bring it back"
    Preparation
    Classification
    Review
    Assigned codes
    PackagingRedesign93%
    ProductReformulation complaint96%
    Customer intentBring back request88%
    Recording · 0:12
    Respond with your voice (it's faster)Your voice is not stored, only the transcribed text
    02 · Voice Capture

    Let respondents speak their answers

    A record button inside your Alchemer or QuestionPro survey. Respondents speak their open-end answers instead of typing them, and AI transcribes every response automatically. You get richer verbatims from the people who would have written "good" and moved on.

    Platforms
    Alchemer · QuestionPro
    Transcription
    Whisper
    Hosting
    EU · GDPR compliant
    Credits
    Never expire
    Try it free →voicecapture.ai →
    03 · Video Library

    Ask the whole archive, not one recording at a time

    Your focus groups and interviews on video, in one library your team can ask. Every answer cites the exact minute where it was said or shown, and the sessions that did not discuss the topic are declared as such. Built for research agencies and for brand insights teams.

    Measured

    273 of 275 citations were verbatim when checked against a second, independent transcription (37 questions, 11 videos).

    99.3%
    Verbatim citations, 273 of 275
    Up to 10
    Users per organization
    USD 2,500
    From, per year
    Request a demo →See what it does →
    Question
    Answer
    Cited moments
    Session 2 · 41:12
    Session 5 · 08:47
    Session 7 · 22:03
    Did not discuss it: Sessions 1 and 4
    The same engine, applied to calls

    We also work with contact center recordings.

    The pipeline that transcribes, separates voices and cites the exact moment also runs over recorded calls: every call, not a sample, scored against your protocol and with what customers mention in passing.

    See Call Center Understanding →
    Get in touch

    The mechanical layer is solved. The judgment is yours.

    Tell us what you are working with and we will point you at the right product, or write to hello@insightgenius.io.